The GPS Approach to Real Estate Sales & Marketing

Apr 4, 2022

Today, it’s easy for sellers to assume that their Realtor© is genuinely getting them the best price. Sales are going through at near-record-setting paces, with many highly desirable homes going under contract in as little as a day. Since that’s the case, sellers might believe they’re always getting top-dollar.

However, quick results don’t automatically mean your Realtor© has gone the extra mile to attract every potential buyer. A single listing on an MLS just isn’t enough, regardless of the hot market. Additionally, even if an offer is legitimately near the top, that doesn’t mean your Realtor© is using the best strategy to ensure a seamless closing.

Appraisal gaps can quickly derail any sale if the proper steps aren’t taken. Plus, the hot market can come with other pitfalls, including many that can catch sellers – and ill-prepared real estate agents – by surprise. Unqualified buyers can wreak havoc, and navigating multiple offer situations is tricky. Without a real estate team with the right expertise, your experience may fall short of your expectations.

Couple that with the challenges of buying a new home, and sellers may not have a guaranteed place to go when their house sells. If not properly managed, that can lead to unique hardships most sellers aren’t prepared to face.

At Global Property Systems, we understand the nuances of the current market. Not only are we able to effectively and professionally market seller homes, ensuring we maximize the number of buyers, we go the extra mile to ensure buyer quality and support your next home purchase. That way, you can seamlessly transition into your new house with greater ease.

If you’d like to learn more about the GPS approach to real estate sales and marketing, here’s what you need to know.

house with magnifying glass and key

The GPS Approach to Real Estate Sales & Marketing

At Global Property Systems, we understand that there’s far more to successful real estate sales than most Realtors© can provide alone. Placing online ads and scheduling showings isn’t enough to get the best result. Instead, it requires next-level services and support.

That’s why we focus on building highly capable, cross-functional teams, giving every seller access to every skill and insight it takes to ensure they get top-dollar. Whether it’s research, listing preparation, website development, social media, marketing, showings, or anything else, Global Property Systems has staff members with the critical specialized skills to do every task well.

Our Realtors© work in conjunction with an in-house team of real estate marketing experts. Along with reducing the pressure on our Realtors©, the approach is designed to provide optimal results. From high-quality listing preparation through to closing, every seller has unprecedented expertise by their side.

As a result, our Realtors© get to spend more time focusing on clients. Every client can expect next-level service, ensuring all of their personal needs are addressed and business pipelines are fulfilled. This creates a win-win scenario where everyone gets more with less stress and fewer challenges.

Here are some additional details about the GPS approach:

Our Use of Blockchain

At Global Property Systems, we believe in the power of technology. That’s why we’ve embraced blockchain. With our blockchain ledger, everything is tracked and logged to minimize risk and reduce the odds of anything getting overlooked. Plus, the records are immutable, ensuring they aren’t altered after the fact. It also allows us to support transactions in fiat currency, crypto, NFTs, and fractional sales, giving you more options.

Security First

Opening your home up to others is always a bit anxiety-inducing. That’s why GPS uses a security-first strategy. We check buyer agent and client credentials before granting access. Plus, our technology tracks when someone is in your home and how long they stay. Our insurance also has you covered during the process, giving you extra peace of mind.

Transparent Communications

At GPS, we understand the importance of transparent communications. Our agents work diligently to keep you informed every step of the way. Additionally, our systems help track critical information, including tours, feedback, and follow-ups, allowing us to ensure everyone remains in the loop.

Professional In-House Marketing

Our team is comprised of multiple functional areas. On the marketing side, we have professional stagers and organizers to ensure your property looks its best. We also employ professional photographers, drone videographers, editors, copywriters, SEO specialists, and web developers to ensure we can market your home in the best possible way. We even have a handyman, ensuring small repairs are handled, turning your house into a must-have property for buyers.

Your Local Real Estate Sales & Marketing Experts

view of hudson valley

Your Local Real Estate Sales & Marketing Experts

When you need to sell your house, having access to real estate experts that aren’t just familiar with your market but call the area home makes a difference.

We have a team that lives, works, and plays in the Tri-State region. Along with covering areas like Long Island, New York City, Hudson Valley, Catskills, Northern New Jersey, Pennsylvania, and Connecticut, we’re members of the MLS. Plus, GPS has offices in Europe and Asia for US clients looking to buy or sell internationally and multiple partners that give you global support using local area specialists.

Each of our Realtors© is a certified Pricing Strategy Advisor (PSA), ensuring they have the knowledge to help you choose the best listing price for your property. Additionally, they’re local area specialties, giving them additional expertise to ensure you connect with your perfect buyer in less time.

Every step of the way, there’s an entire team supporting your sale. While we provide top-tier support, our clients are always in the driver’s seat. You maintain complete control over the timing and negotiations, all while we ensure you know the ins and outs of the entire process and unique aspects of the current market.

The Global Property Systems Difference

person looking at reviews online

 At Global Property Systems, we pride ourselves on outshining the competition. With over ten years in the industry, we’ve developed a stellar record and strong reputation of success in the Hudson Valley and beyond.

However, you don’t have to just take our word for it; our reviews speak for themselves. Here’s what some of our clients have to say about their experience with the Global Property Systems team:

  • “Wonderful and made the selling of my home seamless.” 
  • “Professional… Knowledgeable… Caring… Friendly… Sincere… I can go on and on. Bottom line… The best!”
  • “Knowledgeable, patient, efficient, and fantastic.”
  • “We couldn’t have picked anyone better!”

Are You Ready to Experience the GPS Difference First-Hand?

woman calling GPS

At Global Property Systems, our goal is to make sure every seller gets precisely what they need. Along with a stellar price, we aim to make the process as simple and streamlined as possible, ensuring quick sales without sacrifices.

Ultimately, we care about our clients’ selling goals and will go the extra mile to make them a reality. Whether you want to list as soon as possible, in a few months, or later, we’re happy to discuss strategies that can get you moving in the right direction.

No matter your timing, our team is ready to meet with you. We’ll empower you with knowledge, ensuring you fully understand the market, your home’s value, and more. Once you’re ready to move forward, you’ll have complete support from our entire team, ensuring a successful sale.

In the end, the most important member of our selling team is – and will always be – you. We’re here to ensure you have the tools you need to sell confidently. With Global Property Systems, you’re always in the loop and entirely in control because it’s your home in the listing.

If you’re ready for a different kind of real estate sales and marketing experience, Global Property Systems is here for you. Contact us online or over the phone to get the process started today.


Get in touch for a confidential conversation with  “no strings” attached.

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